The latest episode of the Outfoxed podcast by Hunter.io features Amber Gaige, founder and chief marketing advisor of Far Beyond Marketing. Amber shares how she went from growing up in her family's plumbing business to building and selling her first marketing company to private equity, then relaunching a new firm so she could stay home with her son while still serving entrepreneurs. She explains why clarity of message is the first thing she has to fix with nearly every client, how the StoryBrand seven-part framework became the foundation of her agency's approach, and why face-to-face meetings are commanding a premium after years of everyone defaulting to Zoom. This episode is packed with practical advice for entrepreneurs figuring out where to spend their first marketing dollars, agency founders learning how to scale beyond themselves, and anyone trying to cut through the noise in a world where strategic plans beat random acts of marketing every time. Podcast Episode Highlights:Why operational goals should drive marketing budgets — not the other way aroundHow she helps franchise brands navigate the tension between franchisor control and local marketing needsWhy she tells early-stage entrepreneurs to hold off on the ICP exercise and just sell until they have consistent revenueThe case for hiring a business coach before you think you can afford oneWhy the entrepreneurs who succeed are the ones willing to delegate their lesser strengthsAbout Amber Gaige: Amber Gaige is the founder and chief marketing advisor of Far Beyond Marketing, a Dallas-based marketing firm that serves entrepreneurs across the US with strategy, messaging, and marketing systems. She is one of only 700 certified StoryBrand Guides globally and the author of "The Far Beyond Marketing Guidebook: How to Stop Being Duped by Ineffective Marketing." Her team of 14 currently serves between 75 and 100 clients. A third-generation entrepreneur, Amber grew up in her family's home services businesses, built and sold her first marketing company to private equity in 2018, and relaunched her consultancy to stay closer to home and her son. She is based in McKinney, Texas. Learn more about Amber Gaige via:https://www.farbeyondmarketing.com/https://www.linkedin.com/in/ambergaige/Credits:  Podcast theme music by Transistor.fm.

The latest episode of the Outfoxed podcast by Hunter.io features Matt Lauro, founder of Fractional CRO. Matt shares how he transitioned from leading global marketing teams at companies like KellyOCG and Adecco to building his own fractional CRO practice, why he strips clients back to one or two core channels before adding complexity, and how face-to-face and offline outreach is becoming a serious differentiator as digital engagement rates decline. He breaks down why most founders struggle to narrow their ICP, how customer focus groups reveal positioning gaps that internal teams miss, and why the hardest part of any engagement is change management, not strategy. This episode is for founders who've hit a growth plateau, fractional executives figuring out how to go to market, and anyone trying to move from hustle-driven revenue to something repeatable — with practical advice on channel strategy, ICP discipline, and building trust as an outsider coming into someone else's business. Podcast Episode Highlights:Why stripping back to one or two strong channels beats spreading budget across a dozen you can't measureHow offline and in-person outreach is cutting through as digital channels get noisierThe ICP trap: why identifying your ideal customer is easy but filtering everything through it is hardWhy he meets every stakeholder before making recommendations — and how being an outsider gets more honest customer feedbackHow the Fractional CRO Collective is built around operators who do strategy and execution, not just adviceAbout Matt Lauro: Matt Lauro is the founder of Fractional CRO, a consultancy that helps staffing firms and B2B service companies build predictable revenue engines. He has over 20 years of experience in global sales and marketing, including senior roles at KellyOCG, Pontoon Solutions, and the Adecco Group, where he led teams across strategy, brand, demand generation, and sales enablement. Having launched Fractional CRO as a side practice before going full-time in 2025, Matt is based in Charlotte, North Carolina. Learn more about Matt Lauro via:https://www.fractionalcro.org/https://www.linkedin.com/in/mattlauro/Credits: Podcast theme music by Transistor.fm.

The latest episode of the Outfoxed podcast by Hunter.io features Matthew Kay, founder of Colman Rose, a B2B growth consultancy. Matthew shares how he built a business around performance-based contracts, where a portion of the fee is tied to pre-agreed KPIs, with rebates for misses and bonuses for exceeding targets. He explains why he focuses on companies with 10 to 100 employees, how six roundtable events generated over $250K in contract value from under $8K in spend, and why most outbound fails when it skips the value step and jumps straight to the ask. This episode delivers practical advice for consultants, agency founders, and B2B marketers trying to stand out in a crowded services market — with a clear framework for leading with value, timing your ask, and structuring pricing that aligns incentives with client outcomes. Podcast Episode Highlights:Why less than 6% of marketing agencies offer performance-based contracts, and how his model works in practiceHow to use the 95:5 rule to stay top of mind until prospects are ready to buyThe one question that gets a reply almost every time and recently opened a deal within six weeksWhy roundtables and private events outperform webinars for high-value contractsHis approach to warming up outbound through mutual connectionsAbout Matthew Kay: Matthew Kay is the founder of Colman Rose, a B2B growth consultancy that works with SaaS and professional services companies through performance-based contracts. He’s spent nearly 15 years in digital marketing and sales, starting with brands like Costa, PwC, and AXA before focusing on scaling B2B companies across the HubSpot ecosystem. He launched Colman Rose in late 2023 with no clients, landed his first within two weeks through outbound outreach, and has grown the team to four. He’s based in Milton Keynes, England. Learn more about Matthew Kay via:https://www.colmanrose.com/https://www.linkedin.com/in/matthewkay/Credits: Podcast theme music by Transistor.fm.

The twelfth episode of the Outfoxed podcast by Hunter.io features Michelle Brammer, Director of Growth Marketing at Lingo. Michelle shares how she ran an ICP analysis as the only marketer on the team and discovered that it wasn’t big-name clients driving Lingo’s most repeatable growth, but rather a healthy segment of low-LTV small businesses. She breaks down the challenges of serving highly regulated industries, how she used Lingo's own product usage data to identify two distinct buyer groups that no third-party intent signal would have surfaced, and why she's only ever purchased from one cold email in 20+ years of marketing. This episode is a tactical playbook for solo marketers, growth leads at early-stage companies, and anyone trying to find their niche in a crowded market — with real examples of how product data, segmentation discipline, and hyper-personalization beat volume every time. Podcast Episode Highlights:Why your ICP analysis should focus on repeatable opportunity, not necessarily top-revenue accounts or big logosHow cannabis brands' state-by-state regulatory complexity created a product need that 300+ competitors missedThe product usage signals that revealed two buyer groups already accessing Lingo without being customersWhy she hyper-personalizes to small lists instead of scaling volume — and the one cold email that actually converted herHer two-year tech stack audit cycle and why contract timing, budget retention, and failure points all drive itAbout Michelle Brammer: Michelle Brammer is the Director of Growth Marketing and first marketer at Lingo, a digital asset management and brand guidelines platform born out of the Noun Project. She built the marketing department from scratch, ran the company's first ICP analysis, and identified the cannabis vertical as Lingo's primary growth segment. She has over 20 years of experience in SaaS marketing, with previous roles at GaggleAMP and Anura.io spanning demand generation, content marketing, and marketing operations. Learn more about Michelle Brammer via:https://www.lingoapp.com/https://www.linkedin.com/in/michellebrammer/Credits: Podcast theme music by Transistor.fm.

The eleventh episode of the Outfoxed podcast by Hunter.io features Kodi McKinney, founder of Me In The Club. Kodi shares why the marketing lessons he learned promoting records at college radio stations apply directly to B2B outreach, how founders and musicians make identical mistakes when trying to grow past their referral networks, and why he believes most people are stuck on one or two channels when they need to be visible across seven. He breaks down what separates cold outreach that gets marked as spam from the kind that starts real conversations — and why the answer has almost nothing to do with the tools you use. This episode is packed with practical insight for founders transitioning away from founder-led sales, growth marketers looking for fresh perspective, and anyone who suspects that the human side of outreach is getting lost in the rush to automate everything. Podcast Episode Highlights:Why the "Rule of Seven" still defines how modern buyers make decisionsThe layered communication hierarchy from face-to-face down to email and why each step adds resistanceWhy managing a CEO's patience is half the job of any fractional CMOHis rule for marking cold emails as spam and what it reveals about most outreach todayAbout Kodi McKinney: Kodi McKinney is the founder of Me In The Club, a growth marketing consultancy serving both creative businesses and tech companies. He has worked with thousands of artists and companies across 30+ countries, co-owned a NYC-based music marketing agency for nine years, and has spoken on marketing at conferences across three continents. His background spans radio promotion, journalism, music management, and fractional CMO work for startups and corporations alike. He is based in New York City. Learn more about Kodi McKinney via:https://www.meintheclub.com/https://www.theclublist.net/Credits: Podcast theme music by Transistor.fm.