The latest episode of the Outfoxed podcast by Hunter.io features Matt Lauro, founder of Fractional CRO.
Matt shares how he transitioned from leading global marketing teams at companies like KellyOCG and Adecco to building his own fractional CRO practice, why he strips clients back to one or two core channels before adding complexity, and how face-to-face and offline outreach is becoming a serious differentiator as digital engagement rates decline. He breaks down why most founders struggle to narrow their ICP, how customer focus groups reveal positioning gaps that internal teams miss, and why the hardest part of any engagement is change management, not strategy.
This episode is for founders who've hit a growth plateau, fractional executives figuring out how to go to market, and anyone trying to move from hustle-driven revenue to something repeatable — with practical advice on channel strategy, ICP discipline, and building trust as an outsider coming into someone else's business.
Podcast Episode Highlights:
- Why stripping back to one or two strong channels beats spreading budget across a dozen you can't measure
- How offline and in-person outreach is cutting through as digital channels get noisier
- The ICP trap: why identifying your ideal customer is easy but filtering everything through it is hard
- Why he meets every stakeholder before making recommendations — and how being an outsider gets more honest customer feedback
- How the Fractional CRO Collective is built around operators who do strategy and execution, not just advice
About Matt Lauro:
Matt Lauro is the founder of Fractional CRO, a consultancy that helps staffing firms and B2B service companies build predictable revenue engines. He has over 20 years of experience in global sales and marketing, including senior roles at KellyOCG, Pontoon Solutions, and the Adecco Group, where he led teams across strategy, brand, demand generation, and sales enablement.
Having launched Fractional CRO as a side practice before going full-time in 2025, Matt is based in Charlotte, North Carolina.
Learn more about Matt Lauro via:
Credits: Podcast theme music by Transistor.fm.