The ninth episode of the Outfoxed podcast by Hunter.io features Rahul Jain, CEO and co-founder of Noble.
Rahul shares how he pivoted from word-of-mouth recommendation software to paid placement for AI search, scaling from zero to over half a million dollars in ARR in two months. He explains why 88% of links that appeared on Google's first page no longer get cited by LLMs, how he productized link building to get brands mentioned in the sources ChatGPT and Google AI Overviews actually cite, and why focusing on doing one thing exceptionally well became their competitive advantage in a market already seeing competitors shut down.
This episode delivers strategic insights for founders navigating market pivots, go-to-market leaders adapting to AI-driven buying behavior, and anyone building in emerging categories — packed with honest metrics, tactical approaches, and hard-won lessons from someone who's built companies in both hardware and software.
Podcast Episode Highlights:
• Why getting mentioned in cited sources guarantees visibility more than traditional SEO tactics
• How Rahul leveraged existing customer relationships to validate and launch a completely different product
• The accidental growth loop where publisher outreach converts into new customer leads
• Why vulnerability with your team builds stronger connections than projecting fearless leadership
• His interview technique for testing candidate grit: assignments that reveal effort level over credentials
About Rahul Jain:
Rahul Jain is the CEO and co-founder of Noble, a platform that enables paid placement in AI search results by getting brands mentioned in the sources cited by ChatGPT, Google AI Overviews, and Perplexity. Before Noble, Rahul led sales at digital healthcare companies including OODA Health and Cedar, and was previously CEO and co-founder of Tower View Health, a medication adherence startup he launched with college roommates in 2014.
Based in San Francisco, Rahul brings a unique perspective shaped by experience on both sides of the founder-sales divide — having built companies, led enterprise sales teams, and navigated the challenges of hardware manufacturing, 24-month healthcare sales cycles, and venture-backed pivots.
Learn more about Rahul Jain via:
• https://www.linkedin.com/in/rahul-jain-noble/
• https://www.thatsnoble.com/
Credits: Podcast theme music by Transistor.fm.
Rahul shares how he pivoted from word-of-mouth recommendation software to paid placement for AI search, scaling from zero to over half a million dollars in ARR in two months. He explains why 88% of links that appeared on Google's first page no longer get cited by LLMs, how he productized link building to get brands mentioned in the sources ChatGPT and Google AI Overviews actually cite, and why focusing on doing one thing exceptionally well became their competitive advantage in a market already seeing competitors shut down.
This episode delivers strategic insights for founders navigating market pivots, go-to-market leaders adapting to AI-driven buying behavior, and anyone building in emerging categories — packed with honest metrics, tactical approaches, and hard-won lessons from someone who's built companies in both hardware and software.
Podcast Episode Highlights:
• Why getting mentioned in cited sources guarantees visibility more than traditional SEO tactics
• How Rahul leveraged existing customer relationships to validate and launch a completely different product
• The accidental growth loop where publisher outreach converts into new customer leads
• Why vulnerability with your team builds stronger connections than projecting fearless leadership
• His interview technique for testing candidate grit: assignments that reveal effort level over credentials
About Rahul Jain:
Rahul Jain is the CEO and co-founder of Noble, a platform that enables paid placement in AI search results by getting brands mentioned in the sources cited by ChatGPT, Google AI Overviews, and Perplexity. Before Noble, Rahul led sales at digital healthcare companies including OODA Health and Cedar, and was previously CEO and co-founder of Tower View Health, a medication adherence startup he launched with college roommates in 2014.
Based in San Francisco, Rahul brings a unique perspective shaped by experience on both sides of the founder-sales divide — having built companies, led enterprise sales teams, and navigated the challenges of hardware manufacturing, 24-month healthcare sales cycles, and venture-backed pivots.
Learn more about Rahul Jain via:
• https://www.linkedin.com/in/rahul-jain-noble/
• https://www.thatsnoble.com/
Credits: Podcast theme music by Transistor.fm.