The latest episode of the Outfoxed podcast by Hunter.io features Jonathan Del Gatto, founder of Brighter and Director's Cut.
Jonathan shares why he only targets about 10 prospects at any given time despite a 25-year career making ads for brands like Nike, Budweiser, and Microsoft, how connected TV is making targeted video advertising accessible to brands that never could have afforded traditional TV, and why audiences returning to free streaming means we're going full circle — except now the ads are actually targeted. He also breaks down why most cold emails fail because they sacrifice quality for scale, and why the most valuable thing you can send a prospect is real thinking, not a template.
This episode is for anyone trying to stand out in outreach, founders thinking about video advertising for the first time, and creative professionals who know they need to sell but struggle to talk about what they do, with an honest perspective from someone whose work has been recognized at Cannes, the Effies, and the Clios.
Podcast Episode Highlights:
- Why he spends six times more effort on research than on sending, and only prospects about 10 people at a time
- How connected TV platforms are letting smaller brands run targeted ads that used to require massive budgets
- His brand sweet spot: too big for DIY, not yet ready for a big agency
- A live teardown of real cold emails and why effort and specificity matter more than volume
About Jonathan Del Gatto:
Jonathan Del Gatto is the founder of Brighter, a production company built to challenge the inefficiencies of traditional advertising production, and Director's Cut, a coaching community where he helps video professionals move from freelancer to founder. Over a 25-year career as an editor, director, and producer, he built two multimillion-dollar companies and created work for brands including Budweiser, Nike, and Microsoft, earning recognition at Cannes, the Effies, and the Clios. His work is part of the permanent collection at the Museum of Modern Art.
Learn more about Jonathan Del Gatto via:
Credits: Podcast theme music by Transistor.fm.