The latest episode of the Outfoxed podcast by Hunter.io features Paul David, co-founder and CEO of Literal Humans.
Paul shares why he believes B2B buying is more emotional and more human than B2C and how that belief shapes everything from client qualification to email outreach. He explains why founders treat marketing like a vending machine, how AI is raising the competence floor for everyone while making taste and judgment the real differentiators, and why his longest-serving client told him point blank that Claude can execute most of his remit but chose to stay because loyalty will pay off.
This episode is for agency founders trying to stand out in a crowded market, marketers rethinking what scale actually means, and anyone who suspects that the profession has done too much damage to its own credibility with snake oil and waste — with honest perspective from someone who came to marketing from a decade in public education.
Podcast Episode Highlights:
- Why he targets 50 people to land 5 great meetings, and why that's the right definition of scale)
- How unreasonable hospitality and knowing your client's kids' names keeps clients for five-plus years in a space where retention is rare
- The vending machine trap: why founders come in demanding tactics instead of trusting the process
- Why AI is forcing convergence between creative and performance agencies, and what that means for talent
About Paul David:
Paul David is the co-founder and CEO of Literal Humans, a London-based digital marketing agency that has helped brands like Wise, Oura, Chipper Cash, and OysterGro. The agency is a certified B Corp running on a four-day workweek and has retained clients since 2021 — which is rare longevity in the agency space.
Before launching Literal Humans during the pandemic, Paul spent a decade in New York City public education as a teacher, school leader, and designer of new public high schools. He earned a Doctorate in Education Leadership from Harvard. He also hosts the Tech Can't Save Us podcast.
Learn more about Paul David via:
Credits:
Podcast theme music by Transistor.fm.
Podcast theme music by Transistor.fm.